PROGRAM PACKAGING
Sportia 2017
Sports News
We are back again with another
refresh of TyC Sports Sportia.
This is the fourth time
we’ve redesigned the Argentine sports
channel’s flagship news show.
With over a 20-years relationship with TyC Sports, it is safe to say we understand the brief. This does, however, create another problem:
IT’S DIFFICULT TO INVENT SOMETHING NEW AND NOT REPEAT OURSELVES.
Being a sports news show, we began
by looking for a graphic interpretation
of how news and information is
broadcast and spread in our current,
multiplatform, multsource world
The last two refreshes of Sportia were based on the idea that it is “heath of the news” with the logo acting as this “heart” on the screen.
Logotype
News arrives from all over travelling
through cables, being set from
satellites and when they arrive they
are organized and distributed through
the current to your TV.
For this latest reinvention of Sportia, the concept has evolved to keep pace
with the change in the media enviroment.
News no longer goes in one direction from journalist to the public.
Citizen journalist are breaking stories, adding commentary, and redefining
and redirecting the news via social media.
The new graphic of Sportia captures this new dynamic
of exchanging information graphically.
Moodboards 2D
PROCESS DESIGN
Styleframes
Typography
Color Palette
Thank you!
Client
TyC Sports
Creative Director: Gonzalo Gomez Berard
Art Directors: Javier Gori, Sandra Pelligro
Executive Producers: Segio Dutchahatzky, Gustavo Pezzuchi
LUMBRE
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Producer: Fatima Requena
Art Directors: Adriana Campos, José Cambariere
Lead Animator: José Cambariere
2D and 3D ANIMATION: José Cambariere, Julian Cooke