BRANDING DESIGN
Tastemade
A Celebration of Discovery
Tastemade is all about celebration a space where curious, creative minds come together.
It´s a meeting place for people who are hungry for new experiences and unafraid to try something different.
The Tastemade audience __our doers__are dynamic, social, and confidently
non-conformist.They know what they like, but they’re always open`unexpected.
They don’t settle for the usual.
They´re experimenters by naturecomfortable with taking risks, even if it mean not getting it right
the first time. That’s what keeps them inspired and always on the lookout for fresh tips, ideas,
and ways to experience the world.
The Signature of a Tastemaker
Tastemade doers leave their mark __ and so do we.
The signature, born from the Tastemade logo, is a subtle but ever-present element across everything we create.
You may not always see it at first glance, but it’s always there __ woven into
the visuals to create a consistent, recognizable identity.
One Brand, Four Distinct Channels
With a strong presence across both vertical (9:16) social platforms and traditional (16:9) streaming formats, our branding system is built to be both flexible and unmistakable.
The core DNA of Tastemade is presentevery where, while each channel __ Tastemade Food, Tastemade Travel, Tastemade Home and Tastemade Español __ bring its own flavor.
Each has its own unique color palette and icon system tailored t o its content, allowing us to differentiate while staying distinctly Tastemade. One brand, many experiences. Always moving. Always creating. Always unmistakably Tastemade.
Color Palette
Typography
Grid
Promo Toolkit
Bumpers
Ilustrations
thank you!
Credits:
Agency:
Creative Directors:
Executive Producer:
Lumbre Team:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Art Director: Adriana Campos
Design and Animation:
2d and 3d Animation: