PROGRAM PACKAGING
Paso a Paso
✕
We created the packaging for the
emblematic program “Paso a Paso” with our friends at TyC Sports.
With this project we celebrated 25 years of working with one of our favorite channels!




Color Palette & Typography















On air Graphic Design
lower third . windows . team rankings











Thank you!
Client
TyC Sports
Creative Director: Gonzalo Gomez Berard
Art Directors: Javier Gori, Sandra Pelligro
Executive Producers: Segio Dutchahatzky, Gustavo Pezzuchi
LUMBRE
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Art Direction & Deign: Adriana Campos
Art Direction LUMBRE: José Cambariere
Animation: José Cambariere