PROGRAM PACKAGING
Sportia
Sport News
We are back again with another
refresh of TyC Sports’ Sportia.
This is the fourth time
we’ve redesigned the Argentine sports
channel’s flagship news show.
With over a 20-year relationship with TyC Sports, it is safe to say we understand the
brief. This does, however, create another problem:
IT’S DIFFICULT TO INVENT SOMETHING NEW
AND NOT REPEAT OURSELVES.
News arrives from all over travelling
through cables, being set from
satellites and when they arrive they
are organized and distributed through the current to your TV.
For this latest reinvention of Sportia, the concept has evolved to keep pace
with the changes in the media environment.
News no longer goes in one direction from journalist to the public.
Citizen journalists are breaking stories, adding commentary, and redefining
and redirecting the news via social media.
e new graphics for Sportia captures this new dynamic
of exchanging information graphically.
