ADVERTISING
Swash by Whirlpool
VignettesWhirlpool has launched a new “smart laundry detergent” called
SWASH and we were more than happy to work alongside them and 9Rooftops
to create some design and animation.
Our job was to bring a little fun into
doing laundry while never losing track
of three key words:
“SIMPLE, NEAT, AND PRECISE.”
We are delighted that Whirlpool and
9Rooftops trusted LUMBRE to adapt the project to a graphic, animated world.
Color Palette
We took 2D animation, 3D animation, live footage, and fluid simulations and threw them all into the wash together. With our “color safe designs,” we had no fear that colors would run and were confident that everything would come out clean and fresh. Put on whatever you have left in the back of the closet that is still clean and hit play, because today is laundry day!
