REBRAND PACKAGE 2023
Sportsnet Central
Sportsnet Central is the flagship sports
news program on Sportsnet in Canada.
Airing multiple times, a day, it is the
go-to source for the latest news from
Canada’s #1 Sports Media Brand.
They needed a clean, clear, modern
visual identity that is robust and flexible enough to adapt to the enormous variety of sports they cover.
We’ve build a lot of systems for sports news and sports channels
over the years, but working with the team at Rogers Media was a particular pleasure.
We had time to work closely with their creative, production and marketing
deparments to ensure that the final product met all their communication
and technical needs.
Ident
Promo toolkit
BRANDING TOOLKIT
Motion Rules
We created rules for our motion theory. There should be two elements in
opposition. They crash into each other expressing the central conflict.
Because we needed to be able to adjust the different broadcast element to
the colors of the teams of each league, we relied heavily on motion to create a unified visual identify for Sportsnet.
Grid Concept
Color Palette
Thank you!
Agency
Rogers Media
Creative Director: Chris Krasek
Senior Motion Designer: Jean Cabrera
Art Director: Tom Watkins
Creative Designer: Jason Jokhai, Jamie Hodgson
Account Manager: Kathy Barnes
Art Director: Valdemar Balz
LUMBRE
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Graphic Design: Adriana Campos
Lead Animator: José Cambariere
Lead 3D Artists: José Cambariere, Ignacio Farias Sunier
Design and Animation: ANFIBIO
Design and Animation: Juan Andres Molteno