RTB VIGNETTES
Swash by Whirlpool
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Whirlpool has launched a new “smart laundry detergent” called SWASH and we were more than happy to work alongside them and 9Rooftops to create some design and animation.
Our job was to bring a little fun into doing laundry while never losing track of three key words:
“Simple, Neat, and Precise.”
We are delighted that Whirlpool and
9Rooftops trusted LUMBRE to adapt the project to a graphic, animated world.



Color Palette






Thank you!
AGENCY
9Rooftops
Creative Directors: Michael Dunn, Richard Vetter
Executive Producer: Matt Gemmill
LUMBRE
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Art Director: Adriana Campos
Lead Animators: Julián Cooke, José Cambariere
Additional Art Direction, Design and Animation: Atlántico
2D and 3D animationN: Ignacio Farias Sunier