SPORTNET CENTRAl
The Concept
Sportnet Central is the flagship sports news program on Sportnet in
Canada. Airing multiple times, a day, it is the go-to source for the
latest news from Canada´s #1 Sports Media Brand.
They needed a clean, clear, modern visual identity that is robust and flexible enought to adapt to the enormous variety of sports they cover.
branding toolkit
Motion Rules
We created rules for our motion theory. There should be two elements in
opposition. They crash into each other expressing the central conflict.
Because we needed to be able to adjust the different broadcast element to
the color of the teams of each league, we relied heavily on motion to create
a unified visual identity for Sportnet.
